About BetVouch

What BetVouch is

BetVouch is an independent review and complaint-mediation platform for online casinos. Players use BetVouch to read first-hand reviews, share their own experience, and file complaints when an operator has refused to resolve a dispute directly. Every casino operator can claim their BetVouch profile and respond to reviews for free.

If you've used Trustpilot for other industries, BetVouch is that same model applied specifically to the online casino market.

What BetVouch is not

BetVouch is not an affiliate site. We do not earn commission from casinos when a player signs up, deposits, or loses. We do not run "best of" listicles that quietly rank by commission rate. We do not run "top bonus" landing pages. We do not accept payment to remove a negative review or to raise a casino's score.

The casino review industry has a long history of dressing affiliate-commission content as independent recommendation. That conflict is the reason BetVouch exists.

How we make money

Claiming a profile and responding to reviews are free for every operator. Our revenue comes from optional subscriptions that unlock advanced tooling: review widgets to embed on the operator's own site, sentiment analytics, AI-assisted reply drafting, structured dispute-mediation workflows, and (on the roadmap) regulator-recognised ADR services. Subscriptions never buy editorial influence — they buy operator-side tools that scale how casinos work with their reviews. The full statement is on our Editorial Policy page.

This is structurally the same business model Trustpilot operates in every other industry: revenue from the businesses being reviewed, in exchange for tools — never from referral traffic to those businesses.

The team

Marijan Karajanov, Founder & Editor

Marijan Karajanov founded BetVouch in April 2026 as the casino-review title of VerifiedPress, the Dutch consumer-publishing entity (KVK 42028625) he operates from Apeldoorn. He sets the editorial line at BetVouch and authors the platform's published casino reviews. Background: independent publisher across multiple consumer-information verticals under the VerifiedPress entity since 2026.

Full profile, areas of expertise, and editorial credentials: /authors/marijan-karajanov. For press, partnership, or editorial enquiries: press@betvouch.com.

Editorial process during launch

BetVouch is in its launch phase. The founder currently authors and reviews casino content, with external fact-checking arranged on a per-piece basis. Every published review is logged, dated, and grounded in the methodology set out in our Editorial Policy. The intended steady state is two named in-house reviewers per published casino review; the second reviewer joins before the first sponsored or commercially significant review goes live, and we will name and disclose them publicly here as soon as they do.

Editorial principles

Every casino review on BetVouch is the result of hands-on testing by a named author and independent fact-checking by a second named reviewer. We do not publish AI-generated reviews. We do not aggregate or republish reviews from other websites. We do not run "casinos not on Gamstop" or "casinos without CRUKS" content; promoting circumvention of self-exclusion is incompatible with our role.

The full editorial methodology, including the six weighted rating criteria we apply to every casino, lives in our Editorial Policy.

Responsible gambling

Gambling can become a problem. If you or someone close to you is affected, please visit our Responsible Gambling page for free, confidential help in your country.

Press and partnership enquiries

Publisher

BetVouch is a publication of VerifiedPress, a Netherlands-registered publishing entity.

  • Legal name: VerifiedPress
  • Registered: Netherlands (KVK 42028625)
  • VAT: NL004109531B06
  • Founded: April 2026

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